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The Importance of Virtual College Tours
Apr 24, 2022

Selecting the right college or university to further one’s studies is arguably the most important-- and potentially stressful-- decision on the shoulders of high school seniors. On top of other important factors to take into account, like course options, location, and extracurricular offerings, understanding the general feel of the campus is extremely important in choosing a college or university. Thus, campus tours have become a vital element in the college search process: In

a 2004 study

by Art & Science Group, 65% of students polled indicated that campus visits were very influential in their application decision. But amidst a pandemic that has eliminated most traveling and in-person events, students have been left wondering how to make this crucial decision without ever touring campuses themselves.

This is where virtual university tours come in. Platforms like TechRow offer immersive 360° tours of college campuses around the country, and since the beginning of Covid lockdown’s, students have increasingly been utilizing these tools to get a full perspective of potential college life. According to

a study

by the Education Advisory Board, participation in virtual campus tours had increased by a monumental 258% in April 2020. And for good reason: not only do virtual university tours allow for campus exploration during the pandemic, but they also enable students to customize the route of their tour, allowing students to explore what’s important to them, as well as empowering disabled students to roam campuses regardless of the physical limitation they may possess.

Through TechRow, students are able to access tours from a wide range of campuses, from Berklee College of Music, CalTech, the University of Utah, and Stanford University to name a few. These immersive experiences showcase classrooms, dormitories , dining halls, and the surrounding cities, providing an all-encompassing view into the student experience. Led by a current student, viewers gain a new perspective on colleges they may only have read about, and are prompted to reach out to the admissions office with any questions.

High school seniors should never have to blindly commit to a college, and virtual university tours give students the perspective they need to make their decision with confidence.