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Immersive Technology and Storytelling

Nov 01, 2022

Storytelling can be traced back to the very beginning of human existence. It's worked its way through multiple mediums, from oral traditions to art, text, images, cinema, and multimedia formats on the web. Humans are constantly redefining the best way to tell great stories, and immersive storytelling isn’t an exception. It breaks conventions and tears down the fourth wall, allowing the audience to be directly involved in the story. No other medium has the potential to provide the viewer with a fully immersive, narrative-led experience.

As we move into a world of immersive technologies, how will virtual reality transform storytelling? What roles will our institutions and students play as early explorers? In the traditional storytelling format, a narrative structure is presented to a listener, reader, or viewer. In virtual reality, however, you're no longer the passive witness-- you are the character.

A compelling use for using immersive technology, like virtual reality, is learning through storytelling. Stories are a powerful way to deliver meaningful and relevant content. The education is heightened when paired with a story that penetrates the heart of the student.

Teachers can introduce immersive media into their curriculums in many different ways to create meaningful learning experiences. Imagine a scavenger hunt where students narrate a story based on what they find. Or a lesson in which they use objects they see to identify vocabulary words or recognize letters. These are transformative, explorational lessons that will stick with the learners long after they’ve left the classroom.

Using a mobile device or tablet, the student can start the story and look around the scene. Baobab Studios just partnered with TechRow to provide inner city schools with the immersive film *Crow: The Legend*. The story, a Native American folktale about how the crow’s feathers became black, is available through TechRow’s affordable platform to aid in distance and homeschool learning.

Thanks to immersive technology, educational topics have never been presented so viscerally. Students can control how the narratives come to life, how the scene is animated, and even how to interact with the world around them. As educators continue to look for innovative ways for students to learn, TechRow is an accessible option for 360° media that will captivate a classroom and inspire real passion in young learners.

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The Importance of Virtual College Tours
Apr 24, 2022

Selecting the right college or university to further one’s studies is arguably the most important-- and potentially stressful-- decision on the shoulders of high school seniors. On top of other important factors to take into account, like course options, location, and extracurricular offerings, understanding the general feel of the campus is extremely important in choosing a college or university. Thus, campus tours have become a vital element in the college search process: In

a 2004 study

by Art & Science Group, 65% of students polled indicated that campus visits were very influential in their application decision. But amidst a pandemic that has eliminated most traveling and in-person events, students have been left wondering how to make this crucial decision without ever touring campuses themselves.

This is where virtual university tours come in. Platforms like TechRow offer immersive 360° tours of college campuses around the country, and since the beginning of Covid lockdown’s, students have increasingly been utilizing these tools to get a full perspective of potential college life. According to

a study

by the Education Advisory Board, participation in virtual campus tours had increased by a monumental 258% in April 2020. And for good reason: not only do virtual university tours allow for campus exploration during the pandemic, but they also enable students to customize the route of their tour, allowing students to explore what’s important to them, as well as empowering disabled students to roam campuses regardless of the physical limitation they may possess.

Through TechRow, students are able to access tours from a wide range of campuses, from Berklee College of Music, CalTech, the University of Utah, and Stanford University to name a few. These immersive experiences showcase classrooms, dormitories , dining halls, and the surrounding cities, providing an all-encompassing view into the student experience. Led by a current student, viewers gain a new perspective on colleges they may only have read about, and are prompted to reach out to the admissions office with any questions.

High school seniors should never have to blindly commit to a college, and virtual university tours give students the perspective they need to make their decision with confidence.